BasisWire is a newsletter and a small consultancy for the people who have to ship AI-driven marketing and answer for the number.
Matt has spent his career in fintech and insurtech growth — the kind of marketing that has to answer for CAC, pipeline and attribution, not just impressions. He started BasisWire because the AI conversation for marketers had gone all hype and no basis points: plenty of demos, very little that had actually run in production with a result attached.
BasisWire is the brief he wishes landed in his own inbox — one issue a week, five minutes, every claim measured.
If it can't move a number, it doesn't make the issue.
Explained in words a CMO can repeat in a board meeting.
Plays that ran in production, with the result attached.
Say −18bps CAC, never "incredible results."
Beyond the newsletter, BasisWire advises a small number of fintech and insurtech marketing teams on taking AI plays from demo to production — measurement, attribution, and the workflows that hold up when finance asks how you got the number.
Engagements are limited and booked directly. The best way to start is to read a few issues, then reply.
Free · every Thursday at noon CT · unsubscribe anytime.